Why copywriting is important in business?
Copywriting is creating texts with selling themes for advertising and marketing needs. They consist of specific communication for clients to persuade them to buy their products. Such a form of persuasion is almost everywhere: in newspapers, on TV, on the radio, in social media as well as on packages of different products. The copywriter’s main […]
How are colours seen in different parts of the world?
Colours – they paint beautiful pictures in front of our eyes every day. However, they definitely have more functions. They carry hidden meaning and, depending on the culture in question, they can be understood in completely different way. Therefore, if we have contact with people from other countries it is worth understanding reality from their […]
Proofreading – the last stop on the way to publishing
People who possess high language skills, both in their native language and in foreign ones learned to perfection, are often faced with a dilemma; how to make the best possible use of my abilities? Should I begin to work as a translator, a copywriter, or follow the path of enlightening others? Some of these people […]
Behavioural linguistics
In the 21st century, mankind experience an unprecedented level of information flow, and thus, the creation of numerous offers aimed at attracting as many customers as possible. However, it is easy to get lost in the overflow of data, and new marketing strategies are failing because of the excessive amount of content and the lack […]
Language as a key also in handball
Handball is not as popular sport as football but attracts a lot of close fans. One of the most important aspects of the team is language – efficient communication between players and the other members of the club is often key to success on the court. One of the clubs for which language is crucial […]
The varieties of the German language
Language varieties are an integral part of nation’s linguistic identity. They don’t only testify to the linguistic richness of a country, but are evidence of the cultural richness of a nation. One of the languages with linguistic variants is German, which belongs to the Western group of Germanic languages. It’s one of the official languages […]
Where does German come from?
The German language is one of the integral parts of our life whether we want it or not. From the first moments each of us comes into contact with our mother tongue, we acquire the basic rules for the correct articulation of individual sounds and our vocabulary expands over the years. One of the world’s […]
How to translate the texts of the songs correctly?
We listen to music every single day. Undoubtedly, on the current music market English songs are in the dominant position. However, they are not performed only by English or American vocalists. English language, as today’s lingua franca, is considered to be the language of a ‘soft’ and pleasant sound in songs. Nevertheless, among many musicians […]
