How can translation of marketing content attract more clients?
What significance does translation of marketing content hold? Marketing in Philip Kotler and Kevin Lane’s definition is the process of identification and gratification of people’s needs. Although this branch is mostly associated with sales, its role is much larger than that. Entrepreneurs restricting themselves just to the area of sales might not gain the expected […]
How are colours seen in different parts of the world?
Colours – they paint beautiful pictures in front of our eyes every day. However, they definitely have more functions. They carry hidden meaning and, depending on the culture in question, they can be understood in completely different way. Therefore, if we have contact with people from other countries it is worth understanding reality from their […]
Behavioural linguistics
In the 21st century, mankind experience an unprecedented level of information flow, and thus, the creation of numerous offers aimed at attracting as many customers as possible. However, it is easy to get lost in the overflow of data, and new marketing strategies are failing because of the excessive amount of content and the lack […]
Language as a key also in handball
Handball is not as popular sport as football but attracts a lot of close fans. One of the most important aspects of the team is language – efficient communication between players and the other members of the club is often key to success on the court. One of the clubs for which language is crucial […]
A Polish ship on Anglo-lingual waters – lingual and cultural nuances in computer games
As everyone knows, a sense of humor is a topic of counterintuitive complexity and a strongly individual one. Words that are met with loud laughs and approbation during a house-party in a circle of closest friends, may often turn out to be embarrassing or inappropriate at a meeting with colleagues from work. This phenomenon also […]
Translation as a hobby and a job
My chosen field of study, Norwegian Scandinavian Studies, opens up various career opportunities. One of the most obvious is to work as a sworn translator in state institutions or freelance in the translation industry. As a person who values individuality and freedom of action, I am much more inclined towards the second possibility of a […]
Polish language schools in different parts of the world
To say that the Polish language is a tough language to learn and use is a bit of an understatement. A more correct statement is to say that the Polish language is the hardest language in the world to learn written in the Latin alphabet. Undertaking the study of our native language is quite a […]
Borrowing– are they really necessary?
Why English? English is currently one of the most popular languages in the world. More and more young people are learning it at school, or even using it in everyday speech. English as a global language has undoubtedlya great impact on both different fields and other languages. Many of us use different borrowings, so- called […]
