Sport rivalry at the highest level – the Olympic Games 2020/21 in Tokyo
History and genesis of the Olympic Games To grasp and understand the history and meaning of the Olympic Games in its entirety, we must go back in time to Ancient Greece, more precisely to the year 766 BC, when the first games took place in Olympia. They were organised under the patronage of the god […]
How can translation of marketing content attract more clients?
What significance does translation of marketing content hold? Marketing in Philip Kotler and Kevin Lane’s definition is the process of identification and gratification of people’s needs. Although this branch is mostly associated with sales, its role is much larger than that. Entrepreneurs restricting themselves just to the area of sales might not gain the expected […]
How are colours seen in different parts of the world?
Colours – they paint beautiful pictures in front of our eyes every day. However, they definitely have more functions. They carry hidden meaning and, depending on the culture in question, they can be understood in completely different way. Therefore, if we have contact with people from other countries it is worth understanding reality from their […]
Proofreading – the last stop on the way to publishing
People who possess high language skills, both in their native language and in foreign ones learned to perfection, are often faced with a dilemma; how to make the best possible use of my abilities? Should I begin to work as a translator, a copywriter, or follow the path of enlightening others? Some of these people […]
Behavioural linguistics
In the 21st century, mankind experience an unprecedented level of information flow, and thus, the creation of numerous offers aimed at attracting as many customers as possible. However, it is easy to get lost in the overflow of data, and new marketing strategies are failing because of the excessive amount of content and the lack […]
