League of Legends as the mine of language legends
In today’s world almost everyone is familiar with computer games – from the most trivial yet entertaining browser-based ones – like Kurnik, to those a bit more complex with a compelling plot – like The Witcher 3: Wild Hunt. Also, there is a game that offers unforgettable team gameplay experience – League of Legends. The […]
Why copywriting is important in business?
Copywriting is creating texts with selling themes for advertising and marketing needs. They consist of specific communication for clients to persuade them to buy their products. Such a form of persuasion is almost everywhere: in newspapers, on TV, on the radio, in social media as well as on packages of different products. The copywriter’s main […]
Sport rivalry at the highest level – the Olympic Games 2020/21 in Tokyo
History and genesis of the Olympic Games To grasp and understand the history and meaning of the Olympic Games in its entirety, we must go back in time to Ancient Greece, more precisely to the year 766 BC, when the first games took place in Olympia. They were organised under the patronage of the god […]
How can translation of marketing content attract more clients?
What significance does translation of marketing content hold? Marketing in Philip Kotler and Kevin Lane’s definition is the process of identification and gratification of people’s needs. Although this branch is mostly associated with sales, its role is much larger than that. Entrepreneurs restricting themselves just to the area of sales might not gain the expected […]
How are colours seen in different parts of the world?
Colours – they paint beautiful pictures in front of our eyes every day. However, they definitely have more functions. They carry hidden meaning and, depending on the culture in question, they can be understood in completely different way. Therefore, if we have contact with people from other countries it is worth understanding reality from their […]
Proofreading – the last stop on the way to publishing
People who possess high language skills, both in their native language and in foreign ones learned to perfection, are often faced with a dilemma; how to make the best possible use of my abilities? Should I begin to work as a translator, a copywriter, or follow the path of enlightening others? Some of these people […]
Behavioural linguistics
In the 21st century, mankind experience an unprecedented level of information flow, and thus, the creation of numerous offers aimed at attracting as many customers as possible. However, it is easy to get lost in the overflow of data, and new marketing strategies are failing because of the excessive amount of content and the lack […]
Language as a key also in handball
Handball is not as popular sport as football but attracts a lot of close fans. One of the most important aspects of the team is language – efficient communication between players and the other members of the club is often key to success on the court. One of the clubs for which language is crucial […]
